TOPIC: SOCIAL LISTENING
I selected Dutch Bros since mostly of the people will need coffee everyday. Their value Propositions are Youth, Music. "Youth" is their employees are teenagers and they are energetic. "Music" is every dutch bros locations will play pop music, either store or drive thru. They are trying to sell drinks, primarily; but they are also selling the youth, energy, and the nice service. They are trying to make every customers have some positive energy.
They always have some limited special going for customers, trying to attract more people to try their drinks. They also have the stamp card for customers. When the customers buy 10 drinks, they can have their 11th drink free. That's like a fun game to attract the people go in and fill the stamp card.
I read some review of dutch bros, there are both bad comments and good comments. For example,
This customer found a wasp in their drinks, they are so disappointed to dutch bros. That's a terrible experience no matter what you are drinking or eating.
This customer was saying the employees were too focus on the chatting and being cute that they forgot to make a good drink. That's kinda sad because drinks are dutch bros main products.
Here I found a positive comment saying she loves dutch bros and never got disappointed. That's a positive comment that can bring new customers in.
On those three comment, manager can always response the customers in order to increase the customer satisfaction. On the customer who found the wasp on her drink. That's really scared, If I were the manager, I will private massage her, apologize first, them give her 5 free drinks, and also ask her to post a positive comment on the yelp or whatever social media.
On the customer who think the employees didn't make a good drink. I will also private massage her, promise I will do more training on employees. Give her 5 free drinks, ask for the customer give the employees few more chance, I will make her have a good drink that worth for paying in the future.
On the customer who said good comment, I will send her a thanks card. Only for her, show her how much she value to dutch bros. The more good comments she post, the more free advertisement we get.
cite: https://www.theodysseyonline.com/5-signs-that-youre-obsessed-with-dutch-bros-coffee
https://www.yelp.com/biz/dutch-bros-coffee-tempe
They always have some limited special going for customers, trying to attract more people to try their drinks. They also have the stamp card for customers. When the customers buy 10 drinks, they can have their 11th drink free. That's like a fun game to attract the people go in and fill the stamp card.
I read some review of dutch bros, there are both bad comments and good comments. For example,
This customer found a wasp in their drinks, they are so disappointed to dutch bros. That's a terrible experience no matter what you are drinking or eating.
This customer was saying the employees were too focus on the chatting and being cute that they forgot to make a good drink. That's kinda sad because drinks are dutch bros main products.
Here I found a positive comment saying she loves dutch bros and never got disappointed. That's a positive comment that can bring new customers in.
On those three comment, manager can always response the customers in order to increase the customer satisfaction. On the customer who found the wasp on her drink. That's really scared, If I were the manager, I will private massage her, apologize first, them give her 5 free drinks, and also ask her to post a positive comment on the yelp or whatever social media.
On the customer who think the employees didn't make a good drink. I will also private massage her, promise I will do more training on employees. Give her 5 free drinks, ask for the customer give the employees few more chance, I will make her have a good drink that worth for paying in the future.
On the customer who said good comment, I will send her a thanks card. Only for her, show her how much she value to dutch bros. The more good comments she post, the more free advertisement we get.
cite: https://www.theodysseyonline.com/5-signs-that-youre-obsessed-with-dutch-bros-coffee
https://www.yelp.com/biz/dutch-bros-coffee-tempe
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