Case Study

Samsung https://youtu.be/3qhW1sDPHYI

In May 2018, apple also post a series of ad.

Youtube: Apple Why Switch

Months after the controversy made headlines and angered consumers, Samsung is only now getting around to trolling Apple for throttling iPhones. A new commercial tells the familiar tale of many Samsung ads: an iPhone user gradually becomes so fed up with Apple’s phone that they ultimately make the switch to the latest Galaxy device, which in this case is the Galaxy S9.

The minute-long spot aggressively hammers on Apple’s decision to throttle performance of iPhones containing older batteries. Our tortured iPhone owner is too slow to pull up her boarding pass in the Wallet app. The TV app takes a few extra seconds to load her in-flight entertainment. Then there’s the Uber car mix-up that occurs while it’s pouring outside.

These problems stemming from Apple’s throttling eventually lead the iPhone owner to make an abrupt stop at the local Apple Store for help. The employee notes she can disable the performance management option to restore fast performance, but this comes with the risk of her smartphone randomly powering down.  

Somehow the fake Apple employee fails to mention the best option: replacing the battery. Handing over $29 probably would’ve solved the situation and alleviated this person’s many frustrations for less money than any new phone upgrade. It would’ve given new life to her iPhone 6 — as much new life as an iPhone 6 can exhibit in 2018, that is. Instead, Samsung’s commercial understandably ends with someone buying the latest, greatest Samsung phone and reveling in immense satisfaction after replacing their iPhone.

By the end, they also make fun at iPhone X by the haircut.

For me, I think this ad is unfair because they compared the old Iphone 6 to the new galaxy s9. I also noticed that Apple product and apple store were appear in the ads more the Samsung new products. 

Week 2 Listening exercise

TOPIC: SOCIAL LISTENING

I selected Dutch Bros since mostly of the people will need coffee everyday. Their value Propositions are Youth, Music. "Youth" is their employees are teenagers and they are energetic. "Music" is every dutch bros locations will play pop music, either store or drive thru. They are trying to sell drinks, primarily; but they are also selling the youth, energy, and the nice service. They are trying to make every customers have some positive energy.  

They always have some limited special going for customers, trying to attract more people to try their drinks. They also have the stamp card for customers. When the customers buy 10 drinks, they can have their 11th drink free. That's like a fun game to attract the people go in and fill the stamp card.

I read some review of dutch bros, there are both bad comments and good comments. For example, 
This customer found a wasp in their drinks, they are so disappointed to dutch bros.  That's a terrible experience no matter what you are drinking or eating.

This customer was saying the employees were too focus on the chatting and being cute that they forgot to make a good drink. That's kinda sad because drinks are dutch bros main products.

Here I found a positive comment saying she loves dutch bros and never got disappointed.  That's a positive comment that can bring new customers in.

On those three comment, manager can always response the customers in order to increase the customer satisfaction. On the customer who found the wasp on her drink. That's really scared, If I were the manager, I will private massage her, apologize first, them give her 5 free drinks, and also ask her to post a positive comment on the yelp or whatever social media.

On the customer who think the employees didn't make a good drink. I will also private massage her, promise I will do more training on employees. Give her 5 free drinks, ask for the customer give the employees few more chance, I will make her have a good drink that worth for paying in the future.

On the customer who said good comment, I will send her a thanks card. Only for her, show her how much she value to dutch bros. The more good comments she post, the more free advertisement we get.


cite: https://www.theodysseyonline.com/5-signs-that-youre-obsessed-with-dutch-bros-coffee
https://www.yelp.com/biz/dutch-bros-coffee-tempe

Week 1 Blog

TOPIC 1:

In the business world, there are many different aspects. Marketing is important for a succeed business. I would like to know more about the basic marketing.  

I am in business major, focusing on accounting. Although marketing is not highly related to accounting, but we have no idea what we will be in the future. Marketing may be useful in my future, and I want to learn all the basic concept about a business. 

I am interested in how to successfully promo a product, to do a success advertise. And how to catch consumer's eyeball, catch attention. I love grow my own plant and vegetable. I feel happy to see them grow and get fruit. That fulfill my heart.

Topic 2:

The title of this article is “BlackRock to offer new funds that exclude stocks of gun makers and retailers including Walmart”. The first thing that cough my eye was “gun” and “Walmart”. These two things are really close to us. Everyone goes to Walmart and we care about the gun issue.

This article is talking about BlackRock, which is the world’s largest asset manager, had made two new exchange-traded funds and a series of plans that exclude stocks of gun makers and large gun retailers like Walmart, Dick’s sporting Goods, etc. Some companies also token action about the age limit of gun buyers. The value proposition of BlackRock is they focus on outcomes. And Walmart’s value proposition is they created efficient supply chain management and moving products from suppliers to buyers in a timely manner.

In this article, BlackRock is trying to change the gun market, either gun makers and gun retailers. BlackRock can decision what investment they want to do and so to affect the gun market.

Walmart and Dick’s sporting Good those gun retailers must be facing the challenge about the loss of consumers, since they started to limit the age of gun buyers had to 21 or older. The decision which BlackRock made, are highly affected to the gun market. It can pressure gun makers and sellers to change their sales policies and enhance product safety.

If I were the BlackRock, I will even do more new funds that exclude gun makers and gun retailers. BlackRock is the biggest asset manager; many companies and organizations need their funding. The marketing approach of BlackRock is good. The most controversial topic in the U.S. is gun control, the decision BlackRock made, is not ban the gun totally, but just enhance the gun safety. I believe if the gun retailers changed their gun sales policies, their consumer satisfaction will go up.

In this article, I’ve learnt if you got most of the power, like BlackRock control most of the funds since they are the biggest asset manager; your decision will affect the whole market even the whole business world.

https://www.cnbc.com/2018/04/05/blackrock-to-offer-new-funds-that-exclude-stocks-of-gun-makers-and-retailers-including-walmart.html

https://www.blackrock.com

https://www.walmart.com